The study presents a comprehensive review of the Philippine travel, tourism, and hospitality sector through an analysis of the Tourism Satellite Account, comparative data from the Association of Southeast Asian Nations (ASEAN), and stakeholder inputs from focused group discussions. This review highlights the sector's structural composition, performance trends, recovery trajectory from the coronavirus (COVID-19) pandemic, and strategic directions aligned with the National Tourism Development Plan (NTDP) 2023–2028. Data show that while the Philippines exhibits strong tourism gross value added, particularly driven by domestic travel, investment, and employment, it lags in international visitor receipts compared to ASEAN peers. The analysis identifies significant opportunities to rebalance the tourism portfolio by strengthening international inbound markets and enhancing infrastructure, connectivity, and global competitiveness. Additionally, regional disparities in visitor arrivals underscore the need for inclusive tourism development beyond major gateways. Drawing from ASEAN and Regional Comprehensive Economic Partnership benchmarks, strategic levers such as improved visa policies, revitalized product development, integrated marketing, and sustainability initiatives are highlighted. These findings inform key recommendations aligned with the NTDP 2023–2028 to maximize tourism’s contribution to economic growth, employment, and export revenues. Ultimately, it is affirmed that with targeted reforms and coordinated efforts, the Philippines can harness tourism’s full potential as a pillar of economic growth and resilience in ASEAN.
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